How Would You Like To Maximise Your Revenue And Fill Your Empty Diary With Bookings On Demand And With Predictability From High Paying Clients Every Single Month?
The best part is… As a hair stylist and beauty professional, you can literally break away from your competition in this heavily competitive industry.
If that’s what you would like to do, then you’ll want to watch this video right now.
According to the recent statistics, most hair and beauty service providers are experiencing major problems.
This is due to a multitude of factors. First, new clients are increasingly hard to get. Second, the economic dip has affected many clients spending appetite. Third, more and more service providers are entering the industry, making your competition even worse.
If you’re like most hair and beauty service providers, you’ve recently noticed a dramatic decrease in new client’s intake.
More and more hair stylists and beauty service providers are a giving chunk of their profits away by offering up to 85% discount on deals sites like Treatwell, Groupon, LivingSocial, Wowcher. And the deal sites still take about 50% of the sale proceed.
These sites attract bargain hunters.
They make you discount your services and they take 50% of the sales.
At the end of the day, you service a client for 1 – 2 hours and end with nothing.
The most annoying part is… these clients do not even come back or even in worse cases, they leave bad reviews on your website and on social media.
They are mostly one-time customers.
Let’s be honest, you can’t run a real business without marketing. To survive and thrive in any business… small or large… you’ve absolutely got to market your business.
Current PROBLEMS With Trusted Sources Of Advertising
But there are tons of PROBLEMS with trusted sources of advertising, they have either stopped working or are too expensive.
- Local print newspaper readership is falling
- Flyer and Leaflets are getting attention, now regarded as junk
- Radio adverting is expensive
- Most paid sources have become very expensive: The more people you want to reach, the more money you end up paying. But bigger ads don’t always produce the biggest response!
- If you’re in a competitive market like hair and beauty industry, your paid ads are competing with lots of other ads for the same space – some ads are run by salons with deeper pockets and bigger budgets
Most businesses have relied on business directories like Yell.com for new clients, but they could not even track the performance of their listings to justify the monthly fee to keep their salons listed.
But a recent survey showed that 90% of new clients stated that a salon website played little or no role in their decision to choose a service provider. This means the thousands of pounds spent each month on traditional advertising has little or no contribution to overall profits.
But despite these setbacks across the industry some businesses are earning more profits than ever while spending much lesser on marketing.
No matter where your salon is located, and no matter what condition it’s in, you can attract high paying clients in droves… using the underutilised, but most effective and efficient marketing technique, which I’ll be showing you.
Imagine what your business would look like if you had at least 5 news client per day…
That’s exactly what happened to the businesses that are currently using this exceptional but untapped marketing strategy. They have significantly increased their new client base.
With the digital revolution going on right now, the world is changing, the technology is changing, and people are changing.
We are truly living in the age of social media.
And according to Lori Ruff, Social media is here. It’s not going away; not a passing fad. Be where your clients are.
That’s right, according to the recent study, the “sweet spot” of potential clients who are more likely to seek out and spend money to look great are on always on social media platforms like Facebook, Instagram, Twitter, LinkedIn and Pinterest.
What would your business look like if you were to get in front of LOTS of these people?
Social media for business is no longer a “nice to have”, it is now a “must have”. It’s essential way to reach your customers, develop a loyal community of prospects, establish authority, showcase your brand without huge marketing costs.
No business can afford to ignore social media. Regardless of your industry, the chances are good that a majority of your customers are active on one or more social media platforms. If you can engage with them there, you can build customer loyalty and grow your business.
However, if you’re going to use social media to market your business, it’s important to do it in the right way. Many business owners end up making crucial mistakes in their social media marketing.
With that in mind, here are 5 of the MOST COMMON social media mistakes and some ideas about how to fix them.
Mistake #1: Using too many platforms
There are a lot of social media sites to choose from, and you might be tempted to think that the best strategy is to use all of them on the theory that you’ll be more likely to find your customers than you would if you stuck to just using one or two. The reverse is actually true. It’s important to remember the social aspect of social media. If you’re going to use a site, you have to be engaged and post regularly. You can’t expect people to follow you if you don’t make an effort – and in inactive account is worse than having no account at all.
The Fix: Pick one or two platforms and fully engage
Instead of trying to be all things to all people, do some research about your customer base and learn which platforms they are most likely to use. There’s no point in spending a lot of time on Snapchat if few of your customers are there. Pick two, or at most three, of the sites that you think will yield you the highest returns. Deactivate any other accounts you have and put your energy into building a following on the sites you have chosen.
Mistake #2: Failing to post consistently
One of the biggest mistakes businesses make on social media is forgetting that sites like Facebook and Twitter are meant to be social, first and foremost. The algorithms used by Facebook and Twitter mean that not everybody will see the content you post. Inconsistent posting will decrease the number of people who see your content and cause you to lose followers.
The Fix: Make a social media schedule and stick to it
The best way to keep your social media posting consistent is to create a posting schedule and stick to it. You can use community events like Throwback Thursday and work around them to decide what to share and when to share it. Using a social media management tool can help you do all of your scheduling at once so that you don’t have to interrupt your day to post content.
Mistake #3: Spamming your followers
Social media is meant to be fun. Nobody follows a business on Facebook or Pinterest because they want to be spammed with an endless stream of sales pitches – yet a lot of businesses make the mistake of doing exactly that. Your social media followers will quickly tire of being hammered with aggressive marketing material.
The Fix: Follow the 80/20 rule
The 80/20 rule is simple to follow. What the rule says is that 80% of the content you post should be informative and entertaining, with no direct marketing pitch included. The other 20% can include direct marketing, calls to action, and so on. In other words, four out of every five things you share on social media should be posted with the idea that they will be interesting to your followers – without any agenda on your part other than to keep your name in front of them.
Typically, your customers are looking for information on social media accounts that will:
- Teach them something they want to know
- Save them something, be it time, money or convenience
- Provide entertainment
- Help them to feel like they’re a part of something
Mistake #4: Not engaging with your followers
The people who follow you on social media want to interact with you. If they had no interest in you or your business, they wouldn’t be following you in the first place. However, some businesses make the mistake of thinking that they don’t need to respond to comments or share any content other than their own. The result is a disengaged following of people who think you don’t care about them.
The Fix: Embrace the give and take of social media
One of the best things about using social media to market your business is that it gives you the opportunity to turn your customers into brand ambassadors. You can’t do that if you don’t incentivize them to talk about you and your products. It’s also a good idea to think of your social media accounts as part of your customer service department. When your followers ask questions or make comments, reply to them, help them as much as you can and share content that touches the heart. Even the people who don’t comment will see that you are engaged and care about your customers. Your responses will help build customer loyalty.
Mistake #5: Not tracking and testing your marketing campaigns
When it comes to marketing on social media, it’s not enough to post content and look at the number of likes you get as proof that a campaign is effective. If you do that, the chances are good that the majority of your content is simply not engaging your customers – and if you keep posting similar content, you may end up losing them.
The Fix: Use Facebook metrics and other tools to optimize your campaigns
When you share content, boost a post, or create an ad on social media, you get a great deal of information about how customers see and interact with what you share. If you want your campaigns to be effective, you must use that information to help guide your social media policy going forward. For example, if you notice that the videos you create and share on social media get twice as much engagement as other forms of content, it makes sense to reallocate funds from your budget so you can produce more video content. You should also be split testing your campaigns to make sure that they are working the way you want them to. If you do these things, you can grow your following – and your business.
These 5 mistakes are common, but you don’t to make them. Using the fixes provided here, you can fine-tune your social media campaigns and get the engagement and revenue you want.
When it comes to attracting and getting new clients online, the competition is downright FIERCE.
Social Media For Business Is No Longer Optional
Incorporating social media marketing into your marketing plan is no longer an option.
90% of shoppers trust recommendations on social media, while only 14% trust ads.
It’s downright CRITICAL to your business’ survival and long-term success!
Don’t let your business be left in the dust because competitors have a handle on how to effectively gain and keep clients through social media channels and you don’t.
Instead, stay ahead of the game by learning to create social media content and connections that allow people to see your business for the gem that it truly is.
Now, let me ask you this?
What is the #1 reason why most hair stylist and beauty service providers like yourself compete on prices and fail to grow?
It’s simply because you don’t have a marketing campaign that clearly set you apart from your competition. In fact, you don’t even know how to market your salon online.
Think about how much your business would change if you could fill up your empty diary with clients’ bookings, will that significantly boost your revenue from the business?
Now in the hair and beauty business, I’m sure you’ve noticed that service providers fall into one of these two categories:
1). Grinders – People who make some money sometimes and no money most of the time or who spend way too much time making too little…
2). Rainmakers – People who are absolutely crushing it, making more and more money and spending less and less time.
What is it that makes some hair and beauty experts dominate the industry, open new salon across the city and multiple their revenue while other hair stylists and beauty providers make less than they could in a full-time job and struggle to make rent?
After talking to and studying hundreds of hair stylists and beauty professionals and being in this industry for 5 years, I have realized that the rainmakers have marketing plan in place while the grinders have none.
And the truth is that if you have a marketing plan in place in for your hair or beauty business, it becomes very easy and predictable to attract new clients in droves and maximise your revenue.
Today in the hair and beauty industry, most hair stylists and beauty salons are obsessed with the fanciest website design, discounting their prices on deal sites and completely ignoring client acquisition system that attract their ideal clients.
Because it comes down to this…
If you can’t acquire a new client that does repeat business with you – you don’t have a business.
Now let’s get down to business and show you exactly how you can get a predictable system for generating high value clients in your business, starting today.
This is perfect for you if you are looking to:
- Scale your business
- Increase your fees
- Make your competition irrelevant
- And attract high value ticket clients in a predictable way
“You already know your business should have an online presence and we don’t have a choice on whether we do social media, the question is how well we do it” ― according to Erik Qualman.
The fact is, developing a social media content strategy that works takes more effort than simply opening Facebook, Instagram or Twitter account.
It can be difficult and time consuming to manage.
We asked some business owners why they don’t do social media marketing more consistently, the top 4 reasons given are …
1. It takes too long to manage effectively
2. It is too expensive to hire social media manager
3. Always struggling for content to post
4. I don’t graphics skill to design attention-grabbing media content
There is almost nothing worse than staring at a blank page wondering what to write or share.
Perhaps this may be why you are not actively building your followership and growing your business using social media. Am I right?
And let’s face it – As business owners, we’re already wearing many other hats.
Running a beauty salon business can be quite challenging but marketing it can be even more challenging.
If this has been your experience, and what’s been holding you back, I have great news for you today!
Because right now, we’re looking for a “dream” client that we can bring in massive windfalls for.
If you’re that client, we will personally work with you one-on-one in a marketing strategy session to help you get these kinds of massive results that we’ve shared with you to double, triple, or maybe even quadruple your revenue.
The first thing we’re going to do for you is to personally help you create a social media strategic plan for generating new clients. This marketing strategy sessions will take around 30 minutes and we’ll be helping you identify what you’ve already got and helping you put together a strategy to dramatically grow your business by 3, 4 even 5x without increasing the amount of time you spend in your business.
At the end of this initial planning session one of these two things will happen:
1. You love the plan and decide to implement it on your own. If this is the case, we’ll wish you the best of luck and ask that you keep in touch with us to let me know how you’re doing.
2. You love the plan and ask to become our client so we can personally help you execute, maximise, and profit from it ASAP.
If that’s the case, we’ll knock it out of the park …And that’s a promise. Every single one of our clients gets results. Literally. Every. Single. One.
It really is that simple and there’s no catch.
Think about this.
The best that can happen is you walk away with strategic plan to leap over your competition and get new clients in droves or we work together one on one to increase revenue and profit several times over.
Here’s How It’ll Work:
First, we get on a call one on one and go over your business.
We take a look at what you’ve got, what you’re doing, and what you want to achieve going forward.
Once we have those “raw materials”, we help you come up with a strategic plan of action to immediately attract new clients and increase your profits dramatically.
And like I said, there’s no charge for this.
So, you’ll see the value by the time we close the session – without ever spending a dime.
And look. If you don’t want to become a client, don’t worry about it. You won’t get any sales pitch or pressure from us of any kind, ever.
In fact, here’s our “GIANT BALLS PROMISE” to you:
Now, obviously this is an amazing offer which you’ll probably never see from any other “Client Acquisition Agency” in the world.
Think about it.
We’re personally generating a profit-plan for you up front – for free – and then letting you pay us later if (and only if) you decide to work together long term.
Who Else Would Do That?
NOBODY. (I checked).
But I’m happy to put it on the line like this because our consulting clients always get great results.
Our stuff works, and I know that if we work together, you’ll see the chances in your business.
This Is NOT For Everybody. Here’s Who We CAN Help:
In order to invest our time and energy, you need to meet some strict (but reasonable) criteria.
Here it is:
1. You’ve got to actually have a business.
You actually need to have an existing business … and running already and simply want to run a lot faster and a lot farther.
2.You must have a desire to have a marketing plan.
You don’t have to be “everywhere” or “huge” …we just need you to be PRESENT in your market.
3. You must have solid services and a good reputation.
Everything we do together will not only be bringing you more clients, revenue, and profits, but we’ll be doing it in a way that creates MASSIVE goodwill in your market.
And in order for us to do that, you need to have your act together.
In other words, you need to provide great services.
4. You MUST have the capacity to serve new clients effectively.
That’s it! Those are all my requirements.
As long as you’re legitimate and have an actual business, we’d be delighted to help you …starting today.
Here’s What I Want You To Do Next
If you meet the criteria above and would like to talk to us personally about getting you incredible results, then we’ll happily set aside some time for you.
Here’s how the process works:
First, you’ll need to choose a date and time that work best for you, then fill in an application. Don’t worry, it’s simple and unobtrusive.
We just need to know what services you offer, get an idea of what you want to accomplish, determine if we might be a good fit and if we can help you generate those results and so forth.
Now once we receive your application, you will be able to schedule a time to conduct your strategy session and this is where we will really start working together to figure out what you want and how to make it happen in the fastest time possible and with predictability. We can answer your questions (and ask you a few more as well).
If you see the value in becoming high level client, great! We can talk about it.
(By the way – we’ve never had anyone feel like their time was wasted. EVER. That’s why we can make this offer. We DELIVER. Would anyone else take such a risk?)
You will receive an insanely valuable strategy session and will walk away with new found clarity as to where you are right now and what’s holding you back from achieving the results that you want. That together with the exact next steps necessary to take action and break through your barriers. It will likely be the most valuable 30 minutes you invest in your business this year. So, go ahead and complete your application now and we will see if we’re a good fit for doing business together.
WARNING – TIME IS A FACTOR
This opportunity is extremely limited because of the intense one-on-one time needed in order to provide you with results.
Therefore, it is physically impossible for us to work with more than a handful of people.
Also, you should realize there’s a very large demand for personal one-on-one help from us, and what we’re offering to you is unprecedented.
So with that being said, please understand that this window of opportunity won’t be available for long and what I have found is those who have the ability to make decisions and act quickly are the most likely to get results and most likely to become my best clients and crush it together for years to come.